Marketing Generalist I

Spokane Valley, WA • Posted: October 12, 2021

SUMMARY

Assists in all marketing functions of the company. This will include consumer product launches, consumer goods packaging, marketing literature, trade shows, travel, retail merchandising, web content, media assets, customer and consumer engagement, and both trade and consumer promotion of our products and brand.

ESSENTIAL DUTIES AND RESPONSIBILITIES (other responsibilities may be assigned)

PACKAGING: Project Management; working with multiple departments and vendors and managing timelines from inception to delivery; proofreading before anything goes to print.

LITERATURE: Oversee assets, and vendors within deadlines; create a couple pieces using InDesign templates; proofreading.

TRADE SHOWS: Booth installation and dismantle; assist sales with customer relationships and order writing; coordinating and sourcing booth materials; must

be able to lift to 30 lbs. as needed.

SUPPORT:

Web content, editing and SEO

Photo and video shoots with outside vendors

Marketing promotions

Work with other departments for internal communications and employee promotion materials

CONSUMER CARE/CUSTOMER SERVICE:

Coordinate product samples mailing for product reviews

Creation and management of data using Excel

Assist with product reviews and consumer questions on various platforms including Bazaarvoice and social media

QUALIFICATION REQUIREMENTS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE:

Bachelor’s degree in Marketing/ Communications/ Business preferred

1-2 years Marketing, Communications, Public Relations or related field

Experience working with vendors and other external customers preferred

TECHNICAL SKILLS:

Familiarity with website content management systems

Solid computer skills, including MS Office and web analytics

Adobe Creative Cloud experience welcome

Bazaarvoice experience welcome

OTHER SKILLS and ABILITIES:

Exceptional written and verbal communication skills

Must be able to proof fine details in print materials

Excellent presentation skills

Must be creative, a critical thinker, team oriented, energetic, organized and possess the ability to handle multiple tasks and meet deadlines

TRAVEL: Must have the ability to travel up to 10%.

APPLICATION PROCEDURES:

Resume/Cover Letter

Must submit a writing sample

Portfolio if available

WORK ENVIRONMENT

Our office environment is adjacent to the manufacturing warehouse and R&D. The employee is sometimes exposed to a manufacturing and laboratory environment.

STATEMENTS

The statements on this job description are intended to describe the general nature and level of work being performed by incumbents.They are not intended to be an exhaustive list of all responsibilities, duties, and skills required by all incumbents.Incumbents may perform other duties as assigned.In addition, all Sterling International Inc. employees are expected to:

Promote teamwork and cooperative effort.
Help train and give guidance to other Sterling International, Inc. employees.
Maintain a clean, safe, and unobstructed work area.
Provide customers with the highest quality of products and service.
Understand and apply appropriate quality improvement processes.